Heather
Ivins
Graphic Designer and Visual Artist based in Stuart, Florida creating thoughtful, detail-driven work across branding, print, publication, and pattern design.
MartinArts
Brand Identity / Visual Systems
I led the rebrand and development of a unified visual identity system for MartinArts, which serves as the parent organization connecting The Arts Council and The Arts Foundation of Martin County. The project addressed longstanding inconsistencies between the two entities by establishing a cohesive public-facing brand while allowing each organization to maintain independent functionality.
The visual identity system included logo design, color systems, custom pattern development, and the implementation of consistent visual standards across print and digital communications. Inspired in part by the region’s art deco history, I developed an identity that balanced a clean, contemporary aesthetic with approachable community-focused branding.
Theory
New York Fashion Week 2025
Booklet Design / Event Collateral
I designed a minimalist tri-fold brochure for an innovative New York Fashion Week presentation produced by Eyesight Group at the Theory Atelier in New York City. Working within Theory’s established brand guidelines, I developed a refined layout system emphasizing typography, clarity, and understated visual hierarchy while maintaining alignment with the brand’s sophisticated aesthetic.
A key component of the project involved creating a custom event map using multiple architectural and spatial references. I interpreted and redrew the layout into a simplified, user-friendly guide that balanced functionality with clean editorial presentation.
Torenzo Gann
Publication Design / Exhibition Catalog
I designed and produced a multi-page exhibition catalog for artist Torenzo Gann in conjunction with Free Electrons, an exhibition at the Elliott Museum in Stuart, Florida. The publication functions both as an exhibition companion and as a standalone art book featuring artwork, essays, and haiku poems.
I developed a restrained layout and typography system to support visual pacing and allow the artwork to remain the focal point throughout the publication.
The Creek District
Visual Identity / Environmental & Marketing Collateral
I led the visual rebrand and creative development for The Creek District, Stuart, Florida’s officially-designated arts and entertainment district. The project focused on establishing a cohesive, recognizable identity through typography-driven branding, environmental graphics, and consistent visual communication across print and digital platforms.
The rebrand included logo redesign, street banner design, marketing materials, website design and management, social media curation, and the design of district signage and kiosk materials. I developed a restrained black-and-white visual system to create strong recognition within the colorful and varied Florida landscape, which allowed local artwork and businesses to remain visually prominent.
The simplified typographic logo subtly references the district’s geographic boundaries, creating a stronger sense of place through minimal visual language.
Hani Honey Company
Brand Identity / Packaging & Menu Design
I refined and expanded the visual identity for Hani Honey Company, a café, meadery, and honey shop in Stuart, Florida. The project included logo refinements, packaging and label redesigns, menu design, business cards, and social media graphics, all developed to create stronger brand cohesion and improved visual clarity across product lines.
Working with hand-painted artwork by Emma Sol, I helped establish a flexible visual system that balanced whimsical illustration with clean typography and production-ready packaging layouts.
Old / New
Old / New
Funky Chef
Brand Collateral / Surface Pattern Design
I collaborated with founder Hannah Staddon to refine and extend the visual identity for Funky Chef across print and digital applications. The project included logo refinement, Shopify e-commerce website design, email templates, and printed collateral including business and gift cards.
I also created custom seamless surface patterns using original, hand-painted watercolor elements, which were licensed for use across chef jackets and branded marketing materials. Throughout the project, I focused on maintaining strong visual consistency while balancing playful pattern work with clean, elevated presentation.
About Me
I’m a graphic designer and visual artist based in Stuart, Florida. My work bridges branding, print, publication, illustration, and pattern-based design through a strong focus on typography, composition, and thoughtful visual storytelling.
With experience spanning arts organizations, small businesses, and community-focused brands, I enjoy creating cohesive visual systems that feel refined, intentional, and engaging across both print and digital applications.
In addition to my design work, I maintain an active fine art and illustration practice focused on painting, illustration, and surface pattern work.